So you are going to make your first foray into the marketing automation world, and you are going to send an email out to your client list. You sit down at your keyboard and type a glorious piece of literature that you are sure is going to result in an all-out blitz to your online store. You are a wordsmith. A virtuoso. And you know that everyone who reads your email will surely flock to your e-commerce site and purchase all of your inventory immediately. So you finish up, hit send and wait.
The next day, the results are in. 2% of your customers opened your email. 50% asked to be removed from future contact. A few people responded only to tell you how much they hated your email. The results can leave you devastated. I mean, who wouldn’t want to hear from you? You have such a great rapport with your clients, why would they not want to get an email from you?
The truth is, email contact is a double-edged sword. On the one hand, it’s an amazing way to reach your customers. You can have a great connection with them if you use email correctly. But email isn’t for everyone, and there are going to be some clients who simply don’t want to be reached. Maybe they don’t like your subject line. Maybe they don’t think the email is speaking to them. Whatever the case may be, don’t take it personally. It’s probably not you; it’s just how the message was delivered. So here are some tips to help you get those open rates up and make sure that your customers hear you loud and clear.
Designing an email isn’t rocket science, but there is a science to it. If you don’t feel like you are getting the most out of your email campaigns, let us help. Company 119 can handle designing all of your emails for you, and help you ensure that the right customers see your message. Contact Company 119 today, and let us rethink the way your company handles Marketing Automation.