The Coffee Cup 10/25/18: 3 Brilliant Marketing Risks That Paid Off

These brands stepped outside the box and they are still benefiting from the decision!

Posted on: October 25th, 2018

Experential marketing is the latest buzz in the industry that feels groundbreaking and new.  The truth is, the more things change, the more things stay the same.  For over a century, brands have been cross-promoting across different types of media to get brand awareness up and find customers in places you wouldn’t necessarily expect.  Forbes recently published an article detailing 3 marketing campaigns from the early to mid 1900’s that are still paying huge dividends for the companies that came up with them today!  We talked about these 3 Clever Content Marketing Strategies on today’s Coffee Cup:

  • Proctor & Gamble enticed housewives to purchase their soap by incorporating ads into a new type of television: the Soap Opera.
  • Michelin sold tires by selling food and travel tips.
  • Guinness pushed their stout by settling bar bets.

Are you looking for new ways to expand your brand?  Do you see brilliant digital strategies on social media and think to yourself “I need something like that to attract customers!”?  Well Company 119 has been helping brands in Cleveland with Digital Marketing for years, and we’d love to help your brand reach its potential no matter where you are!  Contact us today, and let’s come up with our own clever strategy to market your brand!