How Does Proper Web Development Affect SEO?

Posted on: February 5th, 2019

There are a few things your developer should take into consideration when developing your site in terms of SEO.

The first is site load time. Not only is site load time a ranking factor in terms of search engines but a faster site is going to be better for your users and ultimately conversions. Your users aren’t likely to stay on a site that takes longer than a few seconds to load.

The next is having a mobile-friendly site. Mobile-friendly sites have started ranking higher in mobile searches so having a responsive or even a mobile-specific site is very important.

Finally, while tools like JavaScript and Flash are great for presenting information in a very interactive or unique way, you want to make sure your developer does not put any important content within those elements. Having content sit within JavaScript makes it very difficult for search engines to read, and therefore you are not going to receive any of the ranking value from that content.