The site was built via an easy to use interface on WordPress. It is clean and image heavy, making it visually appealing, but the simplicity with which it is was built makes it very fast on mobile devices. The merch page links to a Facebook store for now, with the option to scale up to a full e-commerce store down the road as the brand expands. The Hilltop Locator page is a list that provides complete tracking for all retail and bar locations that are carrying the brand today and it is very easy to update as more opportunities arise. The site builder enables the team at Hilltop to make adjustments, additions, and changes down the road, and they were given all of the tools they need to manipulate the site as they continue to grow.
Immediately upon the launch of the new site, Hilltop Lager began receiving messages inquiring about locations where people could buy the beer and merch. The site gave them a tool to use to find it and also established the relaunch of the brand. The next step is expansion beyond the Columbus area and into Cincinnati and Cleveland.