Cleveland Web Design Week continues with a look beyond your website, into your entire digital branding strategy. Digital branding encompasses more than just having a good site- you need to have all aspects of digital marketing covered. And although some principles remain the same no matter where you are, there are some aspects of digital branding that are unique to your area that you need to keep in mind.
So where do you begin with your digital strategy? Freshsparks had a great article about the topic, and we used that as a launchpad for our discussion today.
Start with some tangible goals that will help you get to where you want to be like:
When you know what you hope to accomplish, you’ll have an easier time making it happen.
You’ll have all kinds of great ways to promote your brand digitally, and all will work together for your marketing automation strategy (more on that coming up!). So here are the tools you’ll need to have at your disposal to pull off your digital branding strategy!
There are some things you’ll need to know to play out a successful digital brand strategy in Cleveland. Here is what you need to be sure off before you go any further:
Marketing automation is sometimes associated with a “hub and spoke” approach, and that is accurate. Post with a purpose. All of the items in that toolbox work together to accomplish your goals, and knowing what you need to know about your business helps you get it done. Upload great content to your site. Good landing pages, informative and well optimized blogs, great on page content- and then use that in other places. Share the blogs on your social. Create a video channel in YouTube and reinforce the ideas your are sharing there. Use your monthly email to educate your customer base about the topics your are highlighting. Finally, invest in some pay-per-click campaigns to drive traffic back to the landing pages. It all works together in one giant wheel.
So how does any of this relate to being a “Cleveland” brand strategy guide? Simple. Incorporate the city into all of that content. Mention the city (or the suburb you operate from) in your blogs and on your pages. Use your social media to celebrate accomplishments in the city or to highlight other businesses that might do the same for you. Establish yourself as a local business, even if you are thinking national or international, and the city will support you back. Be proud. You’re a Clevelander.
There are a ton of moving parts when you start to put together your digital brand strategy. It’s not easy to do and it takes time. Well marketing automation is what we do here at Company 119. Contact us today and we will help you outline your goals and put together a winning digital brand strategy worthy of a business in the greatest city in the world- Cleveland, Ohio.
