Digital Marketing And Politics

2 MIN READ

Digital Marketing is shaping the way campaigns are run.

The campaign used to be won on your TV.  Now it’s won on your phones!

This time of year, many Americans have grown tired of mud slinging smear campaigns and negative ads about politics bombarding their favorite TV shows. Over the last few years, you can’t even escape to YouTube to get away from it.  The good news is, TV won’t be the most popular advertising outlet for political ads in 2020.  The bad news is, digital marketing will be, which includes social media.  It makes sense that it would go that way, and for better or worse, It’s the world we’re in!  Here are some interesting things that are happening in the world of digital marketing and politics, from today’s Coffee Cup!

  • Digital marketing spending will hit about $2.8B in 2020.
  • 2018 saw a 73% increase in spending versus 2016.
  • Digital marketing accounted for about 22% of all campaign spending in 2018.
  • Facebook had to make ads more accountable by letting people know which ones were part for, and by whom.
  • Free social media posts and accounts now contribute millions to campaigns.

No matter your political alignment, digital marketing is important and it’s here to stay.  Sure, you might not have political aspirations, but if you have business aspirations, E Commerce and business solutions can make a huge difference in your personal economy.  If you need help with your online campaign, contact us and cast your vote for Company 119!  Find out what we can do for your brand today!

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