The Coffee Cup 10/24/48: Helbling Part Two: Michael’s Revenge

2 MIN READ

We are back with the most explicit host in all of digital analytics, Michael Helbling of the Digital Analytics Power Hour podcast and analytics guru for Search Discovery in Atlanta, Georgia. On part two of our discussion with Michael we talk about:

  • The common thread that holds true for analytics no matter what space you’re in
  • How do you get past the numbers of analytics and find the people behind the stats?
  • What can analytics teach us about brand loyalty?
  • The reason why bots will never replace humans when interpreting analytics
  • How can a podcast host tie Regis Philbin and 21 Pilots into a discussion about analytics?

We had a blast with Michael, and we can’t wait to talk with him again soon, but we really hope this conversation has inspired you.  Do you look at Google Analytics for your site and wish you knew how to react to the numbers you see?  That’s why Company 119 is here.  Allow us to come up with a content strategy based on those analytics that will help you reach the right customers at the right time to grow your business. Contact us today, and start building a content strategy that makes sense for your company’s growth.

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