What Can You Learn From Black Friday 2018 Marketing Plans?

Black Friday 2018 Has Hit Cleveland!

What can we take away from some of the larger retailers’ marketing strategies for 2018?

When big retailers like Wal Mart and Target roll out their initiatives for the holiday rush, the rest of the retail world takes notice.  Whether you are a large competitor or a local retailer looking for an edge, there is a lot to learn from what they do and how they move.  I4U News ran a great piece outlining the 2018 Holiday marketing strategies used by the top 10 retail powerhouses, and we learned about some interesting strategies like:

• Wal Mart is merging digital with physical by putting interactive maps on their new website to guide shoppers directly to the items they want in store.
• Amazon is waiting a week to roll out their pricing so they can let Wal Mart and Target set the market- then they will go in and attempt to match or beat the pricing.
• Target is beefing up in store experience by hiring 120,000 seasonal employees to help with the busy stores through the Holidays.

Whether you have a Cleveland retail store that needs digital marketing strategy help to get through the Holiday rush, or you have an online presence and want some E Commerce tips to help make sure you don’t miss out on any sales this year, Company 119 can help! Contact us today to review your 2018 Holiday digital marketing strategy.

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