What Customers Think About Bad User Experience and Website Design.

Bad Experiences On Websites Reflect Your Business, Not The Internet.

When your site fails, it looks bad on you, not Google!

When a customer visits a Cleveland website and it doesn’t work, or it’s hard to navigate, the client doesn’t blame the internet for the failure- they blame the business who owns the site.  How many times have you gone to a site in an attempt to find some information, only to find a site that is impossible to navigate or feel like you are on a wild goose chase to find the info that you need?

Super Office released “32 Customer Experience Statistics That You Need To Know  For 2019” and it is full of great stats that drive the point home.  Among the highlights:

• 66% of all customers say that if they like brand, but not the mobile site, they are disappointed.
• 55% of all respondents said that a bad website experience hurts the overall impression of the brand.
• Only 1 in 25 customers will tell you if they are mad about a bad experience online.  The rest will leave you and never even tell you about it!
• By 2020, about 85% of all interaction a customer has with a business will be handled through A/I or a website, meaning that your site and experience had better be efficient if you want to keep their business.
• 83% of all visitors go to a site to find information; 55% of them leave when they can’t find it.
• 92% of all failures in the eyes of the customer stem from poor display and navigation.

So how is your site holding up?  Company 119 is a Cleveland web design company that has dedicated itself to helping brands improve the way that customers are interacting with their site.  If you need some help making your digital presence reflect your business’ commit to the customer, we’re here to blend the two seamlessly.  Contact Company 119 today to see how we can improve your site and help your digital brand and customer service can work together to serve your clients.

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