How to Advertise on Facebook

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Setting Up Your First Facebook Marketing Campaign

Have you been thinking about marketing your business or organization on Facebook? If you are one of the 2.8 billion people across the world who have an active personal Facebook account, you have already mastered the process of logging in, scrolling through posts, and engaging with content. But even if you are comfortable with Facebook, you still might be a bit overwhelmed at the thought of setting up an advertising campaign for your business. Let’s break down some key information and a few steps to help you get started.

 

Create a Facebook business page or enhance your existing page.

To run an ad for your business, you need to have a Facebook page. If you do not already have one, you can easily create one. If you do have one already, make sure it is making a strong impression: We’re talking about things like high-quality graphics or images, completed information sections, and accurate contact information. 

 

Set up your Facebook Ads Manager account.

When you create a business page on Facebook, you automatically get an associated Ads Manager account. To set up this account, you can follow the steps outlined by Facebook. This will include setting your time zone and providing payment information.

 

Understand Your Facebook Advertising Options

You have a few simple options for creating an ad directly from your Facebook page:

  • The first is to promote your page. If you select this option, Facebook will give you a preview of an ad that uses your page’s name, description, and cover photo. You could run with that or make changes to the text and image used. 
  • The second option is to boost a post. To do so, you will just click on the button in the bottom right of your post. Facebook will use the exact post and run it as an ad.

Your other choice is to create completely customized ads using the Facebook Ads Manager. You can create a visually compelling and engaging ad using photos, graphics, video, and text.

 

Fine-Tune Your Goals, Audience, and Budget

Before you create any ad, Facebook will prompt you to select a goal for your ad. For example, your goal might be to generate clicks to your website, drive conversions, or gain more page likes. Knowing your goal will help Facebook prioritize showing your ad to the right individuals.

After you’ve determined the goal for your ad, you need to build an audience. You could use an existing client list or upload contacts from a marketing automation platform like MailChimp. You can also create a totally custom audience based on user interests, purchase behaviors, location, age, and other demographics.

Finally, you will set your ad’s budget and schedule. This is as simple as deciding how much you want to spend in total and how long you want the ad to run. 

 

Review Your Results—and Try Again!

Facebook advertising is not a “one and done” effort. It can take time to pinpoint the most effective messaging and fine-tune your audiences. We recommend testing different ad types to different audiences and looking closely at your metrics following the campaign. 

Company 119 has significant experience utilizing Facebook advertising for our clients, and we’re happy to provide additional guidance if needed. Reach out at any time.

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