You’re already sacrificing blood, sweat, and tears to grow your business. You’re working around the clock to keep your customers happy, manage your team, and keep your business alive—and the last thing you want to worry about is digital marketing. Sounds familiar, right?
Well, there’s good news: It’s possible to take the marketing tasks off your plate so you can focus on the more important aspects of your business. Marketing automation can help your business succeed—and it works. According to 2023 marketing statistics, 70 percent of automation users see improved lead generation, while 77 percent see more conversions. And if you’re looking to save time and resources, you’re far from alone: 38 percent of users use marketing automation to slash time on repetitive tasks.
So, what’s the catch? Setting up automation workflows (think: automating emails, sales funnels, and PPC ads) requires effort and marketing expertise, especially if you want everything to run smoothly. In other words, you can’t just buy automation software and expect your marketing strategy to automate itself.
To make automation work for your business, you’ll need a comprehensive strategy to streamline your marketing efforts and make your strategy more efficient. Here’s how automaton coaching can help.
Before we dive into automation coaching, let’s start with automation. Marketing automation uses software to automate repetitive tasks, like sending emails, posting on social media, and even launching ad campaigns. It’s an amazing tool for boosting productivity, and it can help you create more personalized experiences for your customers.
First things first: How do you know if automation is the right solution for your business? If you’re struggling to generate leads and keep them engaged throughout the customer journey, it’s probably time to invest in automation software. Marketing automation streamlines your workflows using customer data, which can help plug leaks in your sales funnel so you drive more conversions with minimal effort.
So, where does automation coaching come into play? Simply put, an automation coach is a marketing professional with years of experience in automation. Their experiences usually spans marketing strategy, content creation, and automation flows to create a well-oiled automation system for your business. With an automation expert at your side, you’ll save valuable time, money, and resources while putting your marketing strategy into action.
The best automation coach has wide-ranging experience across different automation platforms. They should also have experience in marketing strategy, especially in your specific industry. After all, you’ve worked hard to grow your contractor business—and you deserve a marketing partner who will take care of your business like their own.
You already know that marketing automation drives results, but how exactly can it work for your business? When your marketing automation strategy is thoughtfully executed, it creates a strong foundation for long-term relationships with your customers. Automation also offers other key benefits for contractors, including:
Leads are the lifeblood of your business. But in a competitive market, you’ll need a winning lead generation strategy to fuel your business with a steady stream of leads. By automating your marketing processes, you’ll boost productivity by giving your team time to focus on nurturing qualified leads.
How? Marketing automation paints a clear picture of customer behavior using customer data. Automation software leverages behavioral tracking to help you understand where prospects are in their customer lifecycle. From there, you can prep your sales team with ultra-relevant data to create personalized experiences so they can guide leads to the next stage of the sales funnel.
Think about it: When you collect data from multiple touchpoints—from website visits to social media engagement—you’ll have all the information you need to accurately score, qualify, and prioritize leads. In turn, you’ll be able to focus your time and resources on the prospects most likely to convert into paying customers.
Refining your lead nurturing strategy can be time-consuming. Obviously, guiding leads through the sales funnel is worthwhile when you lock in new customers, but not all of your leads convert into sales. In reality, research shows that nearly 80 percent of leads never convert into paying customers.
If you’re working with a limited sales and marketing team, lead nurturing can be tricky. Some of your leads are qualified, but they still need nurturing to close the sale. And with a small team handling both sales and marketing, you can’t afford to keep tabs on every single lead you capture. You don’t want to spread your team too thin, but you don’t want to risk missing out on potential customers.
So, what’s the solution? Automation software automates repetitive marketing tasks, like email outreach and ad management, so your team can focus on building relationships with highly qualified leads. When you bring your team together with streamlined processes, you’ll take advantage of effective lead nurturing through every stage of the customer journey—from the first marketing touchpoint to closing the sale.
Personalization is more important than ever, and the numbers back this up. While 75 percent of consumers tend to buy from brands that offer personalized digital experiences, 97 percent of marketers have seen a rise in business outcomes after implementing personalization.
What does that mean for your business? You need hyper-personalized content to successfully nurture leads and keep them engaged, and automation is one of the best tools for the job. With automation, you can target your buyer persona across multiple channels with social media marketing, paid search ads, or email campaigns. Automation tools can help you show the right message, to the right person, at the right time—and that can make all the difference in your conversion rate.
In addition, automation software captures data to optimize your marketing efforts. This way, you’ll be able to see what kind of messaging your prospects respond to. Which emails are they opening? What posts perform best on your social media channels? Automated data-capturing tools can answer these questions so you can build a strong, data-driven marketing strategy.
Marketing automation can completely transform your current strategy, but it takes some time and effort to get started with automation. If you want to effectively streamline your workflows and keep your customers satisfied, you’ll need a reputable marketing partner to meet your goals and maximize your success.
Not sure where to start? Here are some factors to consider when you’re searching for the right automation coach for your contractor business.
If you’re searching for ways to save time with digital marketing, automation is the answer. It might seem intimidating to automate your workflows, but an automation coach can walk you through every step of the process and answer any questions you might have.
Ready to get started? At Company 119, our marketing experts have worked with contractors across multiple industries, from home-building to plumbing, to make automation work for them. Reach out to our team to drive your business forward with powerful marketing solutions.
