The site features functionality that makes it easier for anyone to use—including the Williams team on the back-end as well as consumers looking for a furnace representative or where to buy a particular product. Once a user navigates to Where to Buy, they can simply select “Find a Distributor,” “Find a Rep,” or “Find an Installer,” depending on their specific needs. The site also features a Support area where sales representatives can complete their training online and a Knowledge Center that houses a wealth of resources from how-to articles to FAQs and troubleshooting guidance.
Your website should streamline your brand, showcase the products and services you offer, and give consumers a clear path to navigating and using your site as a resource. The newly redesigned Williams site showcases their brand, simplifies what they do, and is accessible to anyone seeking to learn more about residential and commercial HVAC solutions.
