Ohman Family Living’s website elevates their digital presence and reflects the elegance, professionalism, and compassion of their brand. Using digital video and photography, the website tells the unique story of their senior living organization, from their early roots in Northeast Ohio in the 1960s to today. The use of consistent colors, fonts, and high-quality images throughout the site creates that feeling of brand cohesiveness that the client sought in the redesign.
Immediately upon landing on the Home page of the site, users see the video slider that highlights the interior and exterior of their senior living communities, showcasing their beauty, comfort, and refinement. The main navigation of the site is clear, streamlined, and easy to use. A visitor to the site can search by community name or by the type of community they are looking for—senior living or post-acute care. Each facility has its own landing page that features professional overview videos, a thorough list of amenities, floor plans, and more.
Your senior living community website not only needs to attract future residents—it needs to entice and engage the future workforce that will sustain the quality of services you provide. One focus of the site was the Careers page, which highlights opportunities for nurses, caregivers, home health providers, housekeepers, cooks, activities assistants, and more. A job inquiry form is built into the site to make it as easy as possible for interested job candidates to connect with the team at Ohman Family Living, streamlining the recruitment marketing process.
Our team created a video spotlighting Ohman Family Living’s transformative Recovery Care program, which offers continuing care to patients following a stay in the hospital. Their post-hospital recovery unit is the next step toward recovery—not a nursing home—and they wanted to showcase their clinical staff’s experience and unparalleled focus on helping individuals regain their independence. Storytelling through video can be a powerful digital marketing tool, and one that you can incorporate into your website design.
