The website design needed to show who American Wheatley is as a business: a long-standing company that delivers exceptional quality every time, loves a challenge, and has a talented and skilled team of fabricators that can customize solutions to their clients’ challenges. When you showcase your team at work through updated photography and new video features, like a Home page slider, you can strengthen your brand for both future clients and employees.
The new site is more than clean, consistent brand colors, high-quality product images, and clear and visible calls to action. While all of those elements are important, what drove the redesign for American Wheatley was giving their team—and their customers—greater eCommerce functionality. Company 119 built a number of features and modified eCommerce functionality to allow American Wheatley’s prospects and customers the ability to request quotes on specific products, variants, and sizes of HVAC equipment that they sell. This involved migrating WooCommerce products and functionality from the existing website as well as the creation of interactive forms.
American Wheatley customizes their HVAC fabrication solutions to their clients’ unique challenges. It may sound simple, but this level of personalization and attention to detail is what sets them apart from the competition—and it is a key message on the new site. Identify how you solve your customers' most common and pressing problems above and beyond your competitors, and craft your site messaging around those solutions. Their new website emphasizes this competitive advantage by clearly articulating how their fabrication expertise solves common industry pain points—building trust with distributors and contractors alike.
