Businesses and organizations are constantly asking themselves this question: How can we reach more customers? There is one answer that is sometimes overlooked: video.
The process of identifying your target customers and engaging them effectively to grow your business requires a great deal of strategic planning and execution. You will need to employ all of the digital marketing strategies in your toolbox—including digital video, a very effective strategy.
If you question whether a video could be valuable for your marketing efforts, just scroll down your Facebook wall or Instagram feed. People love to share, and watch, short videos with friends and family. And today, it is not hard to do so. Many of us have video cameras and editing software at our fingertips with our smart phones. Let these stats from YouTube sink in: 300 hours of video are uploaded to YouTube every minute. Each day, people watch hundreds of millions of hours on YouTube, generating billions of views.
Somewhere among all of those users generating billions of views are most definitely members of your target audience. So how do you begin to reach them? How do you create a digital video that is a strong representation of your brand and will attract and engage your customers? Our advice:
- Start small. Maybe you are reading this and wondering how your business can produce digital video without a budget or a staff member with the technical know-how. These days, as we noted above, videos can be produced with nothing more than an I-phone. Social media sites like Instagram have a video feature built-in to their free app. Use the tools you have. When you are ready to produce a larger-scale video for your business, you may consider pulling in a professional digital video production team.
- Show personality. Digital video allows users to see behind the scenes at your business. This can take engagement a step beyond a user simply visiting your website. Through a video, a user can meet the people at your company, explore your office space, and more. Your users will be able to get to know and get a feel for your company. Sometimes, when a customer is making a buying decision, this familiarity can be the deciding factor.
- Consider what you can offer your customers. Maybe you are an auto repair business. You might be able to troubleshoot some common customer questions, such as how often your vehicle needs new tires. You might also be able to provide instructional “how-to” videos, like how to change an air filter or replace your windshield wipers. You know your customers are likely searching for the answers and solutions to these questions and problems online. Anticipate this, and fill your digital video channel with the information they will be seeking.
Learn how digital video can have a great return for your business. Contact the team at Company 119. We have digital video production experience and expertise to assist your business. Call today!
