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FTD (Florists Transworld Delivery®)

Authentic Storytelling Through Digital Video

Showcasing the Heart of a Brand

FTD, a leader in the floral industry for over a century, partnered with our team to capture the essence of their vast network of independent florists. While their brand is known for stunning arrangements and seamless flower delivery, they needed a fresh marketing approach to connect with shop owners—the heart of their business. That’s where our team came in. Our goal was to create a compelling visual narrative that resonates with local florists and encourages them to join FTD’s network. We captured not just beautifully arranged bouquets but the real people and passion behind them.

Client

FTD (Florists Transworld Delivery®)

Services

Video That Captures Your Brand’s Roots—and Reach

Bringing a Network to Life

To capture footage of FTD member florists, our video team traveled coast to coast, visiting three locally-owned flower shops in Tarzana, CA, Akron, OH, and Oak Ridge, TN. Each shoot was designed to authentically capture the daily operations, interactions, and behind-the-scenes moments that truly define these businesses.

The focus of our video production efforts were to capture the human connection behind the brand—and the impact of becoming part of FTD’s member network. We highlighted real florists and the everyday moments that make their network special. The final products reflected the brand’s deep roots and broad reach in the United States.

Delivering High-Impact Video Content

Maximizing Every Shoot for Maximum Value

We don’t just capture content—we ensure that every shoot delivers a high-impact, multi-use media library for our clients. For FTD, our production shoots resulted in:

A promotional short doc that showcases the FTD member network

Two targeted ad spots promoting their software, Mercury Online and Mercury HQ

A comprehensive collection of in-store photography for future use

This project highlights how a well-planned video strategy doesn’t just tell a story—it builds a brand’s digital presence, enhances engagement, and creates content that lasts.

Thank you for your talented crew and supporting vision to bring our florists' stories to life and how FTD helps them thrive!

Mercury Network

Leverage Digital Video to Grow Your Brand

There is marketing power in high-quality, story-driven video content. Whether you need to highlight your technology, showcase your people, or drive new partnerships, our team is ready to help.

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