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American Doors

Uniting Two Legacy Brands Into One Stronger Commercial Platform

Aligning a Unified Brand With a Unified Digital Presence

American Doors brings together American Door Products and McKinney Door Solutions under one unified brand built for commercial performance. With 85+ years of experience and more than 45,000 projects completed, they serve contractors across Texas and Colorado with coordinated Division 8 and Division 10 solutions. After combining two respected companies, their digital presence needed to reflect that same clarity and scale. American Doors partnered with Company 119 to create a modern platform that communicates their expanded capabilities, reinforces contractor trust, and positions the unified brand for long-term growth.

Client

American Doors

Built On

WordPress

Services

Bringing Clarity to a Complex, Multi-Market Operation

One Platform. Clear Capabilities. Stronger Market Positioning.

When legacy companies merge, the market needs clarity.

We structured the site to quickly answer the questions contractors care about most:

  • Who is American Doors today?
  • What capabilities do they offer?
  • Where do they operate?
  • Can they handle projects at scale?

The streamlined navigation and clear page hierarchy reduce friction, helping contractors and estimators find what they need fast—and move forward with confidence.

Showcasing Depth: Manufacturing, Inventory, and Complete Solutions

Moving Beyond “Distributor” to Full-Service Commercial Partner

American Doors isn’t just a supplier. With in-house frame fabrication, extensive inventory, and AHC-certified hardware specialists, they deliver fully coordinated, code-compliant packages.
The new site positions them accordingly—highlighting manufacturing speed, inventory strength, and end-to-end project coordination. The messaging elevates their role from product provider to trusted commercial partner.

Modernizing the Line Card Experience

A Digital Brands Page Built for Contractors and Estimators

American Doors represents multiple brands across doors, frames, hardware, and specialty products. Instead of relying on static PDFs, we implemented a structured, searchable digital line card powered by our Line Card Pro plugin.

Now contractors and estimators can:

  • View brands in organized grid or list formats
  • Filter by category or product type
  • Search instantly without downloading files
  • Access product information easily from mobile devices

Because the system is fully WordPress-native, the American Doors team can manage updates in one place—ensuring consistency and reducing internal lift.

The result is a faster experience for contractors and a more scalable system for the business. A static document became a practical sales enablement tool.

Built to Support Growth Across Markets

A Flexible WordPress Foundation for Expansion

The new site is built on a scalable WordPress framework designed to support additional locations, expanded services, and ongoing updates.

Key improvements include

  • Clear brand unification messaging
  • Structured capability and location segmentation
  • Leadership integration
  • Strong contractor-focused calls to action
  • Improved usability for technical audiences

The result is a digital platform that supports sales conversations, strengthens reputation, and positions American Doors for continued growth.

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