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Cortest

A Modern Digital Platform Built for Complex, Custom Solutions

Positioning a Global Leader for Better Visibility and Engagement

Cortest, Inc. has been a trusted name in corrosion and materials testing equipment since 1977, serving engineers, researchers, and organizations across industries like oil and gas, nuclear, and advanced materials. But their previous website didn’t reflect the sophistication of their capabilities or support how today’s buyers research highly technical equipment. Navigation was limited, product information was difficult to access, and opportunities to drive inquiries were underdeveloped. Cortest partnered with Company 119 to modernize their digital presence—creating a clean, high-tech platform that improves usability, supports global visibility, and makes it easier for users to find and request the right solutions.

Client

Cortest

Built On

WordPress

Services

Before
After

Before & After

Website Redesign

Improving Access to Complex Products and Capabilities

Helping Engineers and Researchers Find the Right Solutions Faster

Cortest offers a wide range of highly specialized systems—from environmental chambers to custom pressure vessels—but their previous site didn’t make it easy to explore or compare these offerings.

We restructured the site around a clearer product hierarchy, supported by an optimized mega menu and improved search functionality. This allows users to quickly navigate between systems, ancillary equipment, and custom builds based on their specific testing needs.

The result is a more intuitive experience that aligns with how technical buyers evaluate solutions—reducing friction and helping users get to the right information faster.

Reflecting Technical Expertise Through Design and Content

A More Modern, High-Tech Digital Experience

Cortest’s work is highly technical and globally respected, but the previous design didn’t fully communicate that level of expertise.

We introduced a cleaner, more modern visual design with an updated color palette centered around process blue, reinforcing a high-tech, engineering-focused identity. Updated layouts and refined content presentation make complex information easier to understand without sacrificing accuracy.

This balance ensures the site speaks to both experienced engineers and academic researchers—while reinforcing Cortest’s credibility in a competitive, global market.

Driving Inquiries With Clear Paths to Action

Turning Technical Interest Into Qualified Conversions

For a company built on custom solutions, the website needs to do more than inform—it needs to facilitate conversations.

We implemented clear, strategically placed calls to action across the site, including “Request a Quote” and “Contact Us,” supported by simplified forms that make it easy for users to reach out. A dedicated support section was also introduced to better serve existing customers without disrupting the experience for new prospects.

This approach helps Cortest capture more qualified inquiries while supporting both new business development and ongoing customer relationships.

Built for Global Reach and Long-Term Growth

A Scalable Platform for Ongoing Visibility and Expansion

With the majority of Cortest’s business coming from international markets, their website plays a critical role in visibility and credibility.

The new site is built on a flexible WordPress foundation that supports future growth—whether that’s expanding product content, publishing technical insights, or building out marketing initiatives over time.

Key improvements include

  • Organized product structure with improved navigation and mega menu
  • Integrated site search for faster access to technical content
  • Modern, high-tech design aligned with industry expectations
  • Simplified contact and support forms to drive inquiries
  • Scalable framework for future content, SEO, and marketing efforts

The result is a website that better reflects Cortest’s expertise, improves the user experience for technical audiences, and supports continued growth in global markets.

If your website isn’t making it easy for the right buyers to understand your capabilities—or take the next step—it may be limiting your growth.

Let’s take a closer look at how your digital presence supports your sales process.

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