PPC campaigns are a great way to increase your company’s visibility in Google search results and can really help drive traffic to your site. When you are first starting out, setting up the campaigns can be intimidating, and many give up too soon because they aren’t seeing the results they want. Search Engine Journal has a great article that helps lay out the differences between automated campaigns and manual campaigns and gives some advice to help determine which method might work best for you. We talk about it on today’s Coffee Cup!
