Are Your Trade Show Leads Turning Into Sales?

The Coffee Cup 10/23/18: Digital Analytics with Michael Helbling Part One

2 MIN READ

Whiskey and Analytics.

Two things known to start a party and bring people together!

Okay, that might be a little bit of a stretch, but for 100 episodes, Michael Helbling has used his love for whiskey and passion for analytics to entertain and inform the digital community on his podcast The Digital Analytics Power Hour.  We were honored to have him join us on our 119th Coffee Cup episode to talk about the way analytics are shaping the way we look at customers.  Among the topics discussed on Part One:

  • Early recollections of Company 119 from when Michael served on the Board of Directors.
  • How a little whiskey and a little analytics combine to create a special type of podcast for the digital marketing world.
  • Michael tells us how “technical” you need to be to understand analytics.
  • The role Michael plays within the team at Search Discovery.
  • How analytics can help the internal process at a company (B/I).

If you walk away from today’s episode feeling like you’d like to know how to more effectively use analytics for your marketing strategy or to help with your workflow within your company, look no further than Company 119.  Contact us today to learn more about how we can turn analytics into profit for your business today!

 

Table of Contents

Headed to a Trade Show Soon?

Get our free 9-step guide to maximize ROI before, during, and after your next event.

Explore More From These Categories

Related Posts

Copyright ©2026 company 119®