To demonstrate that The Gutter Boys is a local business, Company 119 used technology that would dynamically change the content on the page–the images and phone numbers–based on the user’s IP address. If a user comes to the site from a Cleveland address, they see an image of the Cleveland skyline and a phone number with a 440 area code. If a user comes from Columbus, the skyline changes, and a 614 area code phone number is displayed. These subtle changes help to immediately show a user that The Gutter Boys is a local business serving their area.
Once a user has found the site, Company 119 wants them to connect as easily—and quickly—as possible. Every page on the site has at least three different calls to action (CTAs) visible at any time. These include a click-to-call phone number, digital quote request buttons, a chat module, and short on-page forms. This makes it incredibly easy for a site visitor to take the next step and connect with The Gutter Boys.
The old site contained a lot of content, much of it messy, disorganized, and in different layouts and formats. Company 119 consolidated the content, streamlined and cleaned up the page layouts, and made sure that the site content was service-centered. Every page on the site now serves a specific purpose and helps to drive more users to reach out for a service estimate.
Instead of trying to shoehorn what they needed into a template, The Gutter Boys trusted Company 119 to build a site with their goals in mind. The spring of 2021, with their new website live, ended up being the best season in the company’s history.
