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115 Wilson Mills Rd.
Chardon, OH 44024

Google Ads for Contractors: How to Track the Value of Different Conversions

Posted on: July 14th, 2022

Visits and views are nice, but conversions are the holy grail of contractor marketing. Once you start converting searchers into potential customers, you can…

Competitor Analysis 101: Top 5 Strategies to Track the Competition

Posted on: July 11th, 2022

Want to stand out in a sea of local contractors? Then you need to spy on the competition.  From identifying opportunities to highlighting failures,…

How to Beat the Google Ads Competition With a Knockout PPC Strategy

Posted on: July 5th, 2022

You log in to Google Ads and see that your cost per click has jumped…again. Why is Google Ads getting so expensive?, you’re thinking.…

The Right PPC Keywords for Electricians

Posted on: June 23rd, 2022

The concept of pay-per-click (PPC) marketing is relatively straightforward: When a lead clicks on your ad, your business pays the ad publisher. But why…

Can You Incentivize Customers to Leave Reviews?

Posted on: June 3rd, 2022

Any seasoned contractor knows how important reviews are for business. They’re social proof that you’re the right contractor for the job—and the numbers back…

Is Yelp Worth It for Contractors?

Posted on: May 31st, 2022

Love it or hate it, nearly every contractor has a business page on Yelp. With 142 million unique users per month, Yelp is the…

Sales Cookbook: How to Calculate Your Cost per Acquisition to Determine Your ROI

Posted on: May 17th, 2022

In the PPC world, clicks might seem like your ultimate goal. But if you think about it, clicks only tell half the story. Sure,…

Customer Insights: What Are Customers Saying After Your Salesperson Leaves?

Posted on: May 5th, 2022

Let’s say you’re offering a new service. You create an engaging, conversion-worthy landing page for your website. Your marketing team advertises your new offering…

What’s the Best Way to Track Calls From Digital Advertising?

Posted on: April 25th, 2022

How do you make informed marketing decisions without a full picture of your analytics? You don’t. You might make a decision, but it won’t…

Recruitment Marketing 101: How to Audit Your Recruitment Campaigns

Posted on: April 12th, 2022

You already know that outdated, ineffective recruitment marketing can hurt your company. Long hiring cycles and candidate dropouts don’t just cost you money, but…

Electrician Marketing 101: How to Win at Content Creation

Posted on: April 7th, 2022

As an electrician, you’re always looking for new ways to grow your business and keep your contractors busy. Maybe you already have a professional…

How to Leverage Customer Data for More Efficient Contractor Marketing

Posted on: March 17th, 2022

When it comes to marketing, knowledge is power. And in a time when customer experience is critical to the success of your business, there’s…

The Boosting Strategy You Need to Outsmart the Facebook Algorithm

Posted on: March 11th, 2022

You’ve crafted the perfect Facebook post. It’s engaging, valuable, aligns with your brand messaging, and hits all the right emotional chords with your target…

How Often Should I Post On Social Media? Social Media for the Contractor

Posted on: February 24th, 2022

Between answering phone calls, working in the field, and training new techs, you don’t have enough time in the day to spend hours behind…

6 Creative Digital Strategies for Electricians to Shake Up Your Marketing Plan

Posted on: February 17th, 2022

Successful marketing strategies all have one thing in common: They do much more than just promote a product or service. The best campaigns—the ones…

The Ultimate Guide to Paid Search for Contractors

Posted on: February 4th, 2022

If you’ve been relying on search engine optimization to grow your business, we already know what you’re thinking: Why should I spend money on…

The Ultimate Guide to Lead Nurturing for Contractors

Posted on: January 21st, 2022

Our clients are busy spending time in the field. They’re getting their hands dirty, getting to know their customers, and making a name for…

How to Handle Negative Google Reviews

Posted on: January 14th, 2022

Whether you’ve been playing the digital marketing game for years or you’re just getting started with a Google Business Profile, you’re going to encounter…

8 Biggest Google Ads Mistakes for Electrical Companies

Posted on: January 10th, 2022

Creating a Google Ads campaign is easy. You’ve done some keyword research, written compelling ad copy, and typed in your credit card details. Now,…

Are Contractors Leveraging Their Call Tracking to Their Full Potential?

Posted on: January 6th, 2022

If you’re not tracking your customers through every step of their journey, what’s stopping you? If you’re like most contractors, you use a number…

How to Build the Right Home Services Google Ads Target Audiences

Posted on: December 23rd, 2021

Every day, Google sees a staggering 6.9 billion searches typed into its query bar—and a jaw-dropping 2.5 trillion searches per year worldwide. In fact,…

5 Powerful Recruitment Strategies to Attract Top Talent

Posted on: December 13th, 2021

If you’re struggling to fill positions with qualified candidates, you’re not alone. Across the United States, recruiting and hiring qualified candidates is one of…

Are You Prepping Your In-Home Sales Team With the Right Data?

Posted on: December 9th, 2021

If you’ve been playing the marketing game, you’re probably already familiar with the power of analytics. Data guides your marketing decisions, helps you get…

Stop Leaving Money on the Table: Get More Out of Every Lead You’ve Captured

Posted on: December 7th, 2021

Leads are the lifeblood of any home service business, and most companies know how to generate them. The problem with leads (yes, there is…

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