In late October, our team hosted Digital Video: Required, a live event on the topic of digital video production. In case you were not able to make it, we’re sharing some takeaways from our discussion.
Takeaway #1: Digital video is no longer an option for businesses; it is required.
Video is a powerful channel for businesses looking to reach and engage their target audiences. If your business has not considered digital video, you might be missing a large, valuable source of traffic to your website. Video has never been more critical to your company’s success in the online marketplace.
Takeaway #2: Digital video drives successful SEO.
Many people now use YouTube as a primary search engine: In fact, YouTube is the third most visited site on the web, according to Alexa. If you want your site to appear in the search results of your prospective customers or clients, your business must have a presence on YouTube.
Takeaway #3: Videos are ideal for customer testimonials.
We know that prospective customers value reviews and testimonials. There is no more credible form of customer endorsement than seeing and hearing a customer speak about your company. Market Experiments found that written and video testimonials boosted conversion by 25% and 201% respectively—that is a significant difference.
Takeaway #4: There are benefits in showing, not telling.
A message delivered through video can resonate much more strongly than a piece of text, helping you better engage your audience. In many cases, a video is the best choice for showcasing your company, products, and services.
Why aren’t you using video to engage your audience? Digital video can be a game-changer for your business. Contact Company 119 today to learn about our digital video production services.
