It’s no secret that keyword research is the key (pun intended) to search engine optimization. Think of your HVAC keywords as the base camp that your SEO efforts launch from. Without the right foundation, you’re setting your marketing efforts up for failure.
You need to know exactly what people are searching for so you can optimize your content for keywords that will drive traffic. As such, keyword research can have a dramatic impact on your HVAC marketing strategy. It can impact your brand awareness, the number of leads you convert, and the number of sales you close.
So, what keywords should you use to prepare your SEO efforts for liftoff? Let’s take a deeper dive into how to approach your 2022 HVAC keyword strategy—from the keywords you should use to how you should use them.
Wondering how to get started with SEO? Don’t worry—we’ve compiled a list of the top 20 keywords that our HVAC clients are using to fuel their SEO efforts. We suggest starting with keywords with a lower search volume, as they won’t have as much competition and typically deliver better results.
Here, the number next to each keyword indicates the search volume it has on Google. In other words, it’s the number of average monthly searches for the specific keyword.
Now that you’re targeting the right keywords, it’s time to rethink your marketing strategy.
In the post-pandemic world, HVAC contractors must go beyond their tried-and-true SEO strategy. What you’ve always done just isn’t going to cut it. Even if you think you’re doing everything right, it’s worth taking a step back to reassess your goals and review your results.
To survive and thrive in 2022 and beyond, you need to break through the digital noise and stand out from the competition. And to do that, you need to get noticed by the right people at the right time using the right keywords. Here’s how.
You’ve spent years getting your hands dirty and gaining insight into your customers’ thought processes. So, it only makes sense to act on your assumptions about HVAC keywords, right? Wrong.
While your insights can give you some ideas of what to explore, it’s always a good idea to backup your keyword research with some science. If you’re not sure where to start, there are countless user-friendly keyword research tools to help you identify relevant HVAC keywords.
Some of our clients use free tools, like Google Trends and Ahrefs, to reach their SEO goals, while others pay a monthly fee for more in-depth keyword analysis reports. Ultimately, the best option for your business will depend on your HVAC marketing objectives and budget.
Let’s leave the marketing guessing game behind in 2021. The digital landscape is a living, breathing entity that’s constantly changing—and you need to tweak your SEO strategy to keep up.
Most HVAC contractors make the mistake of choosing the “set it and forget it” approach to SEO marketing, but you’re going to be different. After pouring your time, effort, and hard-earned marketing dollars into crafting a powerful SEO campaign, you’re not going to leave it up to chance. Instead, you’re going to test your campaign to make sure you’re targeting the right keywords.
After all, HVAC keywords that drive leads today might not be as successful next month. There are a few reasons why keywords grow less effective over time, including:
You’re working your way to becoming an HVAC keyword master. Even though it might be tempting to take everything you’ve learned (and every keyword you’ve found) and put it all together, you don’t want to overdo it.
After all, cramming as many keywords into a web page isn’t going to give you Google’s top search engine ranking. Google’s algorithms prioritize user-friendly content, so it’s best to strategically sprinkle keywords throughout your web content. Your main goal is to use keywords naturally to create quality content so you don’t disturb the user’s experience on your website.
If a local homeowner is searching for AC repair in Miami and your blog post matches these words in the headline and throughout the body of the text, it’s a signal to Google that you’re a good match. Since you’re competing with HVAC companies across the industry, you want to serve up informational, useful, and valuable content that searchers can’t resist.
Keyword research is the foundation of any effective marketing strategy, so it’s crucial to put the work in before spending your hard-earned marketing dollars.
Of course, there’s a lot more that goes into optimizing your SEO strategy, but keyword research is a great place to get started. When you notice an increase in organic traffic after a few months, you’ll know that you’re on the right track.
If you have any questions about keyword research, SEO, or HVAC marketing, reach out to our team. There’s a lot that goes into keyword research and SEO strategy, and we’ve spent years crafting powerful HVAC marketing campaigns for contractors. Whether you’re just getting started or creating your 2022 action plan, we’re happy to help.
