Why do contractors need Facebook live?

Mastering Facebook Live for Contractors

If you’ve already mastered the art of video, it’s time to move on to your next challenge: live streaming. It’s the tool you need to showcase your expertise, infuse your services with value, and put an authentic face to your business—all without wasting hours behind a desk or pinching pennies on professional production. 

Your leads already want live video. They’re bored of static images and boring text posts, and they expect eye-catching content that will make them stop scrolling. In fact, 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent prefer live video over run-of-the-mill text and picture posts.

You need to take a different approach to video to step out in front of the competition—and that’s where Facebook Live can give you the upper hand. With nearly three billion active monthly users, Facebook is the top social platform for live video. Facebook Live broadcasts have doubled year after year since its debut in 2016—and they’re only going to keep growing.

So what are you waiting for? Whether you’re a plumber, home remodeler, or landscaping contractor, here’s how to give your prospects an authentic, behind-the-scenes glimpse into your business with Facebook Live.



Why Do Contractors Need Facebook Live?

We’re willing to bet that your competitors are already driving conversions with video content. Maybe they’re already filming livestreams, answering their prospects’ questions, and building a community of local homeowners, but you’re going to do it better.

How? By livestreaming your process, showing how your team works, and highlighting your brand’s value proposition. It’s hard to ignore the potential of livestreaming in a world where customers constantly crave meaningful, authentic, personalized interactions with their favorite brands. Your prospects want a raw behind-the-scenes look at your company—and you’re going to give them exactly what they want.

When done right, Facebook Live can be an invaluable addition to your social media strategy. Here’s how.

  • Live videos save you time and money. Tired of spending hours behind a desk when you could be getting your hands dirty in the field? Facebook Live is the answer. Sure, you’ll still have to spend some time on production, but not nearly as much as pre-recorded content. The appeal of live videos is that they’re raw and unedited. At the same time, you won’t have to worry about expensive video equipment or production crews because there won’t be any retakes or editing.
  • Livestreams build trust in your brand. Facebook’s latest algorithm change prioritizes connections. Instead of focusing on sales, you need to shift your strategy to cultivate meaningful relationships with prospects—and Facebook Live is the perfect tool for the job. You can use it to answer questions in real time, interact with prospects, and give them a behind-the-scenes glimpse of your process.
  • Live video boosts your engagement. Facebook’s new algorithm also prioritizes engaging content. So, if you want to cut through the digital noise and get noticed, your content needs to spark a conversation. Videos drive consistently higher engagement than text or image posts—and they generate 6x more interactions than other videos.



How to Start Livestreaming on Facebook

Facebook Live videos are public, so viewers can watch on any device with access to Facebook. You can go live from your company profile, a page, a group, or an event.

To go live from your company page on the Facebook app or mobile browser:

  1. Go to your company profile.
  2. Click “What’s on your mind?” and choose, “Live video” under post options.
  3. Choose “Tap to add a description” to add information about your livestream. You’ll want to write an engaging description and a captivating title to convince users to watch your video.
  4. Configure any settings you want to use during the livestream. Here, you can tag your location, tag employees, and create a test broadcast to make sure everything goes smoothly.
  5. Select “Start live video” when you’re ready to start broadcasting.



Next Steps: Maximizing Engagement With Facebook Live

Facebook Live might seem relatively straightforward, but there’s much more to driving engagement than just filming your video. You’re going to need a standout strategy to outpace the competition and drive results with Facebook Live.

Simple tips and tricks can have a major impact on how many people see your live video, how they engage with it, and how it performs.

Here’s how to maximize your Facebook Live engagement to get the most bang out of every livestream.

  • Choose the right time for your livestream. Timing is everything. You don’t want to schedule your livestream when your target audience is working or sleeping, so consider when your Facebook posts drive the most engagement to figure out the right time.
  • Introduce (and reintroduce) yourself. When you start livestreaming, take a minute to introduce yourself and tell viewers what the video is about. As users find your video on their newsfeeds, they’ll join in—but you’ll have to reintroduce yourself a few times to catch new viewers up.
  • Don’t forget to offer context. Just like a blog post, you’re trying to convince viewers to stick around until the end. However, since Facebook Live allows viewers to join at any point during the livestream, you’ll need to constantly reflect on your introduction and offer context. Let viewers know what they can expect from your video, even if it feels repetitive.
  • Make it visually appealing. You need to be visually engaging to keep viewers interested. Instead of setting up your iPhone and working on a landscaping project with your back to the camera, take your viewers on an adventure. Show them what you’re working on, what kind of progress you’re making, and what kind of materials you’re using. To boost your visual appeal, film in natural light whenever possible, and consider investing in a handheld tripod for steadier shots.
  • Be responsive and interactive. Live comments and reactions make Facebook Live more engaging for your viewers. Your livestream should feel like a two-way conversation instead of a monologue. Address your commenters by name, answer their questions, and encourage people to share their thoughts. If you’re getting too many comments to keep up with, ask someone off-camera to direct the most important comments your way.



Crush the Competition With Facebook Live

Since its 2016 launch, Facebook Live has seen incredible growth, with daily watch time skyrocketing by more than 400 percent. And with more and more customers expecting video content, there’s no better way to promote your brand, build awareness, and grow your audience.

No matter what your video marketing strategy looks like, we’re here to answer any questions you might have. Reach out to our team to start crafting a winning Facebook Live strategy.

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