SEO for Landscapers: The Keyword Strategy You Need

Grow your landscaping business with effective SEONo matter how long you’ve been serving your community, you already know that landscaping leads can make or break your business. But how can you stay on top of the game and keep the phone ringing? It’s simple: You need a powerful search engine optimization strategy to stay at the top of Google’s search results.

Sure, your paid advertising strategy is important, but SEO is still the king of marketing. It can move your landscaping business to the first page of Google’s search results—and that can make all the difference when it comes to building brand awareness, boosting your online visibility, and driving organic traffic to your website.

After all, 97 percent of consumers go online to search for local services, and 92 percent of searchers pick businesses on the first page of local search results. If your landscaping company doesn’t show up on Google’s first page of search results, you’re losing business to the competition.

To win at landscaping SEO, you need to know your customers and take strategic steps to stand out from the crowd in an increasingly saturated marketplace. That’s where keyword research will be your secret weapon.



How to Craft an Effective Keyword Strategy

Our clients tend to think that SEO is all about traffic, but that’s not always the case. Sure, when done right, SEO can bring in loads of organic traffic. But at the end of the day, SEO is about revenue. It’s about driving traffic to your website with the end goal of converting more leads into paying customers.

That’s where most marketers miss the mark when it comes to keyword strategy. When marketers research new keywords, they’re looking at the estimated monthly search volume and comparing that to the competition. And that’s a great starting point, but it’s usually not enough to cross the finishing line.

Instead of choosing the highest searched keywords that you can rank for, you need to start choosing keywords based on their ability to convert. That means choosing different keywords to target prospects throughout the buyer’s journey.

Ultimately, conducting keyword research for each stage of the sales funnel will help you create content that targets each stage. To craft an impactful SEO strategy in 2022, you have to treat SEO like PPC. Instead of focusing on clicks or impressions, you’re going to adopt a PPC-based approach—and that means targeting keywords that convert.



Why Should You Target Top-of-the-Funnel Keywords?

We live in an omnichannel world. Your customers are researching landscaping services online, scrolling through your website, and checking out your social media accounts. Google calls this research period the Zero Moment of Truth (ZMOT). Google’s data shows that nearly all consumers today will conduct extensive research before making a purchase.

And while this research is happening, your customers are slowly moving through the buyer’s journey. Think about it: Your prospects are searching for answers to their problems. Maybe they’re interested in spring cleanup, bush trimming, or mowing services. Before they even think about hiring a landscaper, they’re going to read blog posts, watch videos, and look at guides to learn more.

To capture their attention and drive them to your website, you need to target the terms they’re searching for during the research stage. Then, you need to target those keywords across different types of content to step out in front of the competition. To do that, you’ll need to:

  • Create evergreen web content optimized for top-of-the-funnel keywords
  • Craft an on-site blog strategy around relevant keywords
  • Target the keywords using PPC ads
  • Guest blog on websites that have a share of voice for your target keywords

This way, you’ll get your brand in front of potential leads before they’re even thinking about hiring a landscaper. You’ll showcase your industry expertise, experience, and the value that your landscaping services bring to the table. The best part? You’ll be miles ahead of the competition when those leads are ready to take the next step.



Landscaping Keywords to Ignite Your Lead Generation Strategy

When it comes to lead generation, most marketers take a long-tail approach. Most of the time, long-tail keyword phrases come with less competition, so they’re easier to rank for. People are using long-tail keywords to search for more information about their problems, but they’re not ready to convert yet.

Let’s take front yard landscaping ideas as an example. Chances are, people searching for landscaping ideas aren’t going to convert right off the bat. But you can easily target keywords like this with useful, valuable, informative blog content. You’re getting them to click on your website and check out your blog—and that’s the first step to conversion. Then, you can send them to other relevant resources or retarget them later on.

So, how can you figure out which top-of-the-funnel keywords will be most effective for your landscaping business? Start by jotting down your customers’ pain points. Then, think about the benefits of your lawn care services. Use these as topics to generate ideas for new blog posts. 

Whenever possible, tag on words like fix, issue, or problem to target local homeowners searching for solutions. Here are some keyword ideas to help you get started:

  • fix dead grass
  • backyard privacy issue
  • yard soil erosion problem
  • fix wet yard
  • prevent yard flooding

Your goal is to figure out what problems your customers are dealing with and offer solutions. To do that, you’ll need to create guides that provide useful information. Here, you’ll want to skip the industry jargon and offer simple, convenient solutions. Each of these blog posts can internally link to other relevant blogs that cover similar topics.

In turn, you’re building out a “web” of relevant content for your website visitors. Beyond just driving traffic, you’re encouraging visitors to stay longer on your website, read your content, and get to know your business. In other words, you’re taking the first step to convert strangers into leads.



Grow Your Landscaping Business With Effective SEO

Tired of losing leads to the competition? It’s time to step up your marketing game with a powerful SEO strategy. At the end of the day, the right SEO strategy can help you boost your organic rankings and get more leads from non-paid search—all without spending any of your hard-earned marketing dollars.

Whether you’re just getting started with keyword research or optimizing your content for SEO, don’t hesitate to reach out to our team with any questions. Our expert marketing team has extensive experience helping landscape designers and contractors generate qualified web traffic and convert more leads into appointments.

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