Website design for home remodeling contractors

How to Build a Better Website: A Step-by-Step Guide for Home Remodelers

Switching from drywall to design might feel intimidating, but an outdated website can be your marketing kryptonite. Why? Because the average customer forms an impression of your business in less than two-tenths of a second. Based on that initial impression, they’ll either hire you or move on to the competition. Your website is the most valuable asset in your marketing toolbox, but if it’s not working for you, it’s working against you.

Even though it might seem like updating your website is an inconvenience, it’s well worth the time and effort. Our clients tell us that simple updates—like mobile optimization and SEO—have helped them land more leads, close more sales, and boost their bottom line.

But how do you know when it’s the right time for a website rehaul? And how can you pull off a major website renovation during the busy season? Whether you’re making some minor tweaks or completely reinventing your website, here’s how to streamline the process.



1. Audit Your Current Website

Think of your website as your #1 sales rep. It works for you 24 hours a day, seven days a week, 365 days a year. It’s what people see when they learn about your business—and it’s what they use to judge your credibility. When was the last time you updated it?

If you haven’t refreshed your website in the past year, it’s time to audit your current website to identify areas for improvement. Sometimes, building a better website might be as simple as installing a new WordPress template. Meanwhile, if you notice some major issues, you might need to partner with an experienced web developer to get the job done right.

So, how can you tell when your website needs a complete rehaul? Here are some red flags.

  • Your pages take too long to load. We hate to break it to you, but slow-loading pages are guaranteed to drive traffic away from your website. Your prospects are busy—and they don’t want to wait five seconds for your landing page to load. As page load time increases from one second to three seconds, the probability of a bounce increases by 32 percent
  • Your website isn’t optimized for mobile. Mobile is everything. More local homeowners are searching for local businesses on mobile devices than ever before—and you need a mobile-friendly website to keep up with the competition. Even if you think your website looks professional on a desktop, be sure to check how it responds on mobile devices.
  • Your design is outdated. Web design trends change like fashion. If you want prospects to take your business seriously, you can’t fall behind with an outdated web design. A professionally designed website can hold its own for a few years, but if you haven’t updated your web design in a while, it’s probably time for a change. That’s why Jemm Construction, a Northeast Ohio-based home remodeling company, decided to invest in a new website design. Their new site elevates their business, conveys their superior craftsmanship, and helps build trust with prospective home remodeling clients.
  • Your SEO isn’t driving results. How do you drive organic traffic to your website? With SEO. Data from HubSpot shows that 75 percent of searchers never scroll past the first page of search results. If you’re not winning at SEO, it’s time to rethink your strategy—and that starts with your website.



2. Build a Strong Foundation

Just like building a home or renovating a kitchen, you need to have the right foundations in place from the start. Your home remodeling website is no different.

Before you dive into your website rehaul, focus on the basics. Your goal is to create a user-friendly website that seamlessly guides leads through their customer journey. You want to differentiate your home remodeling company from the competition, tell your brand story, and show prospects why you’re worth hiring.

Ready to bring your web design to life? Here’s how to build a web design that aligns with your business needs and sales goals.

  • Think about your layout. Take a look at your current website. Are you missing anything on your Home page? Which blocks would make it easier for visitors to navigate your website? What do you need to display to get your message across? Plan out your website header, footer, and sidebar so you can start creating the foundation for your web design.
  • Make sure your design is responsive. How does your website respond on mobile devices? Whether you’re visiting your website on a mobile device, tablet, or desktop computer, you should be able to navigate it with ease. For the best results, keep mobile in mind. Once you’ve sketched your layout, think about how each block will break down on mobile.
  • Leave room for white space. Your layout needs breathing room. Instead of cluttering your website with text, widgets, and links, leave some empty space. It makes your website more professional and easier to navigate. At the same time, it forces you to consider the most important things to highlight and the message you want to send.
  • Sketch your design ideas. Now that you have a general idea of your layout, it’s time to start sketching some ideas. And there’s good news: You don’t need amazing artistic skills to bring your vision to life. As long as you’re putting pen to paper before you start working on the backend, you’re on the right path.



3. Put Your Plan Into Action

You know that you need a website revamp. You’ve even sketched out your layout, down to the smallest details you want to change. But before you can start making changes, life gets in the way, so you push it to next season, and the season after that, and so on.

Sure, reinventing your website might not be #1 on your priority list, but you need to put your plan into action if you want to drive results. Even if your hands are full with renovation jobs, here’s how to start your website rehaul.

  • Partner with a professional web developer. Whether you’re busy running your business or you are new to web design, partnering with an experienced web development team can make all the difference. A web developer can build a website tailored to your unique business needs and goals. When your visitors click onto an intuitive site that showcases your expertise, you’ll build trust in your brand and form a strong first impression.
  • Don’t be afraid to update during the busy season. The slow season can be a great time to plan for your new website, but you don’t have to wait until the busy season ends to get the ball rolling. If your schedule allows, run toward the fire and rehaul your website during the busy season. A beautifully designed, professional new website can help you get noticed and keep your calendar full. Plus, you’ll get ahead of any competitors waiting for the slow season to revamp.



Drive Conversions With Professional Web Design

Instead of driving leads straight to the competition, build a better website that answers your visitors’ questions and keeps your home remodeling company top-of-mind.

At Company 119, we build websites that are designed to convert. We’re dedicated to supporting and serving your home remodeling business as you work toward your long-term business goals—and that starts with a website tailored to your company’s unique needs. 

Whether you’re building a website from scratch or optimizing your current website, don’t hesitate to reach out to our team with any questions about website development.

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