Over-the-top (OTT) and connected TV (CTV) have taken advertising to a new level—and they’re here to stay. According to a 2021 survey from Leichtman…

The concept of pay-per-click (PPC) marketing is relatively straightforward: When a lead clicks on your ad, your business pays the ad publisher. But why…

You want to grow your plumbing business, keep your contractors busy, and generate a steady stream of leads. That’s where an effective digital marketing…

You already know that you need an effective digital marketing strategy to dominate the competition. You need to run toward the fire with a…

What’s the key to conversions in today’s competitive digital landscape? Online appointment scheduling. It’s what your customers want—and expect—from your auto repair shop. And…

From waterproof roof coatings to full-blown roof replacements, homeowners face a long list of worries and concerns when hiring a roofer. How much will…

Our clients are busy working onsite, meeting with clients, and building their businesses. They don’t have hours to sacrifice behind a desk, collecting customer…

Any seasoned contractor knows how important reviews are for business. They’re social proof that you’re the right contractor for the job—and the numbers back…

Love it or hate it, nearly every contractor has a business page on Yelp. With 142 million unique users per month, Yelp is the…

It’s no secret that homeowner needs are changing fast. If you want to keep the phone ringing and your appointment book full, you need…

Home remodeling surged during the COVID-19 pandemic. According to a recent study, the home improvement market reached a whopping $281 billion in 2021—and it’s…

In the PPC world, clicks might seem like your ultimate goal. But if you think about it, clicks only tell half the story. Sure,…

Whether you’re a marketing newbie or a seasoned pro, data always should lay the foundation of your strategy. Think about it: How can you…

If you’ve already mastered the art of video, it’s time to move on to your next challenge: live streaming. It’s the tool you need…

Let’s say you’re offering a new service. You create an engaging, conversion-worthy landing page for your website. Your marketing team advertises your new offering…

Switching from drywall to design might feel intimidating, but an outdated website can be your marketing kryptonite. Why? Because the average customer forms an…

When it comes to successful marketing, digital media is non-negotiable. Without a strong online presence, local homeowners probably won’t know that your contractor business…

How do you make informed marketing decisions without a full picture of your analytics? You don’t. You might make a decision, but it won’t…

Our clients are busy answering phone calls and working in the field. Contractors don’t have the time to invest in their building company’s online…

Digital coupons are a contractor’s best friend. Everyone loves a good deal—and coupons can be your marketing MVP when you’re looking to drive sales,…

You already know that outdated, ineffective recruitment marketing can hurt your company. Long hiring cycles and candidate dropouts don’t just cost you money, but…

As an electrician, you’re always looking for new ways to grow your business and keep your contractors busy. Maybe you already have a professional…

If anything, the old saying “a picture is worth a thousand words” downplays the power of visual content. Sure, text still plays an important…

In today’s 24/7/365 always-on digital landscape, growing your auto repair business isn’t about spending thousands on billboards or TV commercials. It’s about building a…