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How To Recover Your SEO Rankings After a Website Redesign

2 MIN READ

You worked hard to get that position.

And with one click of your mouse it could all go away!

If you’ve ever moved your website to a newer design or domain name, you might know what it feels like to stand at edge of that cliff and look into a bottomless pit where your SEO rankings used to be!  One of the most common questions we get when someone comes to talk to us about a website redesign in Cleveland is “What about my rankings?”.  You’ve spent years building up your content and your business to help your domain authority, and you’ve worked your way to the top of the charts in search.  The last thing you want to do is build a new site, and then instead of hitting the “start” button, pushing the “flush” button and dumping all of that hard work down the toilet.

The good news is, you don’t have to lose those precious rankings.  Search Engine Journal wrote a great piece highlighting the various things you can do to stay on top of the transition and not lose your SERP results!  Among the tips included in the article:

  • Get your tools together.  With the tools we talk about on the podcast, you can figure out where the problem starts!
  • Use Google Analytics to determine if it was just a drop off in Organic Search. If that’s the case you can probably blame the transition.
  • Check the list of usual suspects to see what might be factoring in to the drop.
  • Look for secondary factors if the usual suspects aren’t to blame!

And now for the hard truth: moving a website to new design isn’t easy.  It’s a technical job and there can be some obstacles that will be tough to overcome!  That’s why Company 119 exists. We help companies with web design in Cleveland every day, and that includes website redesign.  So contact Company 119 today and let’s see what we need to do to get you a new design, without losing your search results!

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