User experience (U/X) is simply the interaction a visitor has with your site. Is it easy to find what they need or not. It’s that simple. But the same things that impact the U/X can also have an impact on SEO. Google sees you when you are sleeping (metaphorically of course), and if your site design is unorganized or cluttered, Google knows. Therefore it knows that your U/X will be bad, and finally, it knows that customers won’t like it. That impacts your SERP, but it also impacts your Domain Authority. Before you know it, you’re buried in the mire for whatever search terms you are trying to rank for.
www.dreamhost.blog had a great article highlighting “5 Fail-Safe Rules for Structuring Your Website” that we found to be a great reference. Among the rules they suggest:
Company 119 helps companies with web design in Cleveland every day. Web design is more than just aesthetics, it’s how your site performs for your customers. Let us know how we can help you with your website and your sales goals, and allow our team to make your site easy to find, and easy to use!
