Several members of the Company 119 team recently ventured to Raleigh, North Carolina, for the 2015 Internet Summit, a collective gathering of website designers and developers, digital marketing strategists, graphic designers, and content marketers alike from across the country. To give you just a taste of the conference, we want to share several quotes from Summit speakers that really resonated with our team:
“You can’t outsource personality.”
– Jason Miller, Sr. Manager, Content Marketing , LinkedIn
Content marketing is—or should be—a central focus for every business. However, when creating content, keep in mind that personality shouldn’t be lost in the mix. Above all, for a user to want to read your content, it must be interesting, relevant and shareable—and that last element especially requires a measure of unique personality in every piece of content your company produces.
“Simplicity doesn’t mean less; it means just enough.”
– Austin Knight, Lead UX Designer, Hubspot
This quote summarizes a central aspect of good website design: It must be simple. We have talked before about clearing the clutter from your organization’s website—anything that may detract from a clean, easy user interface. But the caveat here is that a simple website design doesn’t mean less in a negative sense. A simple design is thoughtful and well crafted. It is the art of designing exactly what the user needs and nothing more that would take away from that core experience. This takes talent and expertise.
“The evolution of creating desire is designing for need.”
– Aziz Hasan, VP Product Experience, Refinery 29
Aziz believes that website design and development cannot be isolated from marketing. Today, it is one and the same. A marketing opportunity is a problem that you can solve for your customer; likewise a user need can also be fulfilled through website design. Website design presents an opportunity to create desire, as it affects the user on several cognitive levels: visceral, behavioral and reflective. In that respect, website design is a powerful digital marketing tool.
Do you have questions about the best strategies for digital marketing or website design? Call on the Company 119 team for solutions that will work for your business. Contact us today!
