Local Search Marketing for a Northeast Ohio Electrician
When you’re in the business of fixing faulty wiring and completing complex electrical installs on a daily basis, local search marketing is not on your mind. You’re focused on getting your job done right so your clients are not at risk of fire, injury, or electrical shock, not on improving your Google search ranking. You may have trouble understanding how adding new content to your site or improving the photos on your Google Business profile really does anything for your business. But, these small actions over time really do move the needle on your company’s local performance.
Our Challenge
That’s exactly what Company 119 saw with their campaign for Blue Collar Electricians, a Northeast Ohio electrical services company. When they began working with Company 119, they were a new business with a very limited digital presence. You can’t jump into local search without a clear plan, so Company 119 took a step back to decide where to start.
Building a Local SEO Campaign for Blue Collar Electricians
We focused our efforts on the Chardon and Akron location first because of Blue Collar Electricians’ desired growth in those areas. Our team wrote helpful, relevant content around popular topics tailored to residents in Chardon and Akron.
The local search campaign included:
New Content Creation:
Targeted Content Development: We produced new, high-quality content specifically addressing the key services offered by Blue Collar Electricians in Chardon and Akron. This content was designed to resonate with local audiences by addressing common electrical issues, offering helpful tips, and highlighting the company’s expertise in the area.
Localized Topics: We researched and wrote about topics that are of particular interest to residents in these locations, such as seasonal electrical maintenance tips, local regulations, and community involvement. This approach helps to build relevance and authority in the local market.
Site Updates for Optimization
Service and Location Optimization: We updated the website to ensure that it was optimized for key services and locations. This included optimizing meta tags, headers, and on-page content to include relevant keywords for Chardon and Akron. We also ensured that service pages were tailored to address the specific needs and search queries of users in these areas.
Local Relevance Enhancements: We added location-specific information, such as local landmarks and community references, to improve the site’s relevance and appeal to local users and search engines.
Improvements to Google Business and Local Listings
Google Business Profile Optimization: We enhanced Blue Collar Electricians’ Google Business profile to improve visibility in local search results. This included updating business information, adding high-quality photos, and encouraging customer reviews.
Local Directory Listings: We reviewed and updated listings on other local directories and electrician review sites to ensure consistency and accuracy. This helps to boost local SEO and increase the business’s presence across various platforms.
Our Local SEO Campaign Results
Year-Over-Year Growth
Local Search Marketing for Electricians
Give Your Home Service Business an Edge
In the competitive world of home services, local search marketing is a powerful tool that can significantly enhance your business’s visibility and growth. For electricians and other home service providers, optimizing for local search is not just an option—it’s a necessity. Local search helps you connect with potential customers who are actively looking for services in your area, ensuring that you stand out in search engine results when they need your expertise.
Don’t miss out on the opportunity to grow your business and dominate the local search results. Get in touch with us today to start your journey towards local success and see how our tailored local search marketing strategies can give your home service business the edge it needs to thrive in a competitive market.
