The redesign used video content to emphasize Fogg Media’s work as an advisory partner to healthcare professionals. Company 119 edited the client’s existing video content to create a loop of video that displays on the Home page, making a strong first impression on new visitors to the site. Another feature of the redesign is a clear, streamlined main menu and navigation.
The Home page highlights a handful of statistics, including Fogg Media’s years in business, as well as the volume of healthcare organizations they’ve served. It also emphasizes that Fogg is focused on only one vertical—healthcare—letting prospective clients know that if they choose to work with Fogg, they are choosing an agency that is highly knowledgeable in their industry. The redesign also included the creation of several project portfolio pages, such as this one for the Mid-Atlantic Emergency Medical Associates, PLLC. The portfolio page clearly outlines the client’s needs and goals for working with Fogg, as well as Fogg’s approach and completed work. Key results are also highlighted. No matter your industry, your prospective clients are searching for a business that they can trust. Make sure your website is serving as an effective marketing tool and offering users evidence of your track record and reputation.
All content on the site was written and optimized for performance in organic search, incorporating key terms and queries related to marketing for healthcare organizations. The technical performance of the site was also a focus: All pages are quick to load and offer a strong user experience across all platforms and devices. This is key to organic search success.
While Fogg has a strong reputation and brand, organic search provides a way to reach a wider audience and gain valuable clicks and leads that could grow into opportunities. Don’t overlook the potential of organic search for your own website: Make sure your website is performing optimally and is positioned to rank in search engine results that are relevant to your business.
