Luke Horwatt isn’t a celebrity, but he is an influencer. Influencer marketing is a huge part of video marketing, and instead of having to pay for expensive celebrity endorsements, a good video showcasing your own employee’s experience can be extremely powerful. Luke is exactly the type of person the GCEO was targeting, as he was just starting a career in Geauga County. He is a lifelong resident of the area and truly wants to learn more about the job. Company 119 made a video that featured Luke talking about what his job means to him.
The result? A great video that is used on social media and on their employment landing page. The video is simple. Luke is approachable and likable. The page is easy to navigate, and the form can be filled out in seconds.
Our team brainstormed and came up with a list of questions and concerns a person looking to change careers and fields might have for the crew. These were not questions you would ask a human resources person or the boss, but questions you would ask the people working in the role you are applying for each and every day. Rather than just having the answers laid out in writing on an FAQ page, we made videos for each question being answered by team members at the GCEO. The videos were put on an employment FAQ landing page in a grid format with the questions displayed on them.
One of the hottest trends in digital marketing is something called “gamification.” People don’t like to fill out forms, but they will spend all day filling out Facebook quizzes. Those surveys are nothing but devices to collect information which is then used for product targeting and other marketing practices.
Our idea was to come up with a quiz to determine how qualified an interested person might be. Chances are that some candidates are already working for someone else, so they might not be looking for a job currently. But if they saw a quiz while they were scrolling through Facebook, they might be inclined to take it.
The Facebook video had a call to action: “Are You a Mechanic? Take Our Quiz!” If you clicked the link, you were taken to the entire video quiz. Each question was asked by a current GCEO worker, Rick Carlson, and had a multiple-choice answering option. The answers were tracked and sent to the GCEO, so they could see which applicants had what it took to qualify, and who might miss the bar.
This campaign was a great way to reach out to some unique types of candidates that might not have even been in the market for a new job. Through outside the box marketing and a fresh perspective, the GCEO was able to talk with candidates they might have missed through traditional digital recruitment channels.
Company 119 is looking to help you take your hiring strategy to the next level. The post-COVID-19 world has hit the reset button on the labor and service industries. Other companies are going to flood job boards with positions. That’s why social media recruitment strategies will help set you apart and find the best of the best!
