The redesign included the creation of custom gravity forms for 7 highly in-demand products. These forms are designed for users to select variable information and get a more accurate quote. For example, on the page for the SW Series of Over-the-Side Heaters, users are given variable fields to define their desired heater type, application, heating element material, tank dimensions, tank material, target temperature, and much more. Not all of this information is required, but giving customers the opportunity to further define what they’re looking for helps Heatmax deliver a more accurate cost proposal.
119 is very organized I really appreciated the mapped-out process that was communicated early. Taylor was great to work with. Responsive and flexible. We're really happy with the design work. Very creative and for our industry fresh. Thank you Taylor and team!
We recently partnered with HeatMax Heaters to produce a company overview video that brings their customer-first mindset and technical expertise to life. The video takes viewers behind the scenes to see the team in action—welding, assembling, and customizing heating elements for unique applications. It highlights their unmatched responsiveness, same-day quoting, and commitment to reliable quality. By showcasing both their process and people, the video reinforces HeatMax’s reputation as a trusted, long-term partner.
Company 119 provided new photography of Heatmax’s team, products, and facility. This personalization helps build a connection between Heatmax and prospective customers, giving them a glimpse behind the scenes as well as showcasing the company’s rich history. All product pages also feature multiple product images, displaying views from different sides, as well as technical drawings that can be easily downloaded.
The refreshed website also provided an opportunity to fully optimize the site for stronger organic search performance. The Company 119 team conducted detailed keyword research specific to Heatmax’s products. This research then informed the optimization of page titles, title tags, meta descriptions, and on-page copy, better positioning the site to rank for relevant searches around industrial immersion heaters.
