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Rightfooted Foundation

A Brighter, Bolder Platform for a Limitless Mission

A Digital Platform Built to Support an Inspiring Mission

Rightfooted Foundation exists to champion the potential of children born without arms—providing tools, community, and support that foster independence and confidence. Led by Jessica Cox, the world’s first licensed armless pilot and a fourth-degree black belt, the foundation carries a powerful story. But their previous website didn’t fully reflect the clarity of their mission or the urgency of their call to action. Rightfooted partnered with Company 119 to create a modern digital platform that communicates their vision boldly, builds trust with families, and makes it easier for supporters to get involved.

Client

Rightfooted Foundation

Built On

WordPress

Services

Clarifying the Mission and Strengthening the Message

From Inspiration to Clear Direction

The foundation’s story is compelling, but visitors needed immediate clarity:

  • Who is this for?
  • What does the foundation provide?
  • How can I help?

We designed each page to lead with mission, impact, and action. Stronger headlines, clearer messaging, and confident visual storytelling now reinforce a simple truth: every child deserves independence and opportunity.

The result is a site that moves visitors from inspiration to involvement.

Turning Vision Into Action

Stronger Calls to Action That Drive Real Impact

Nonprofit websites must do more than tell a story—they must drive engagement.

We created clearer pathways for:

Donors ready to support the mission
Families seeking resources
Advocates wanting to spread awareness
Parents ordering a free dressing hook

The Dressing Hook Program, a cornerstone of Rightfooted’s impact, now has a structured, easy-to-follow process that builds confidence and reduces friction for families.

The calls to action are stronger, more visible, and aligned with real-world outcomes.

Elevating Leadership and Credibility

Centering the Founder’s Story

Jessica Cox’s leadership is both inspiring and foundational to the organization’s credibility.

We ensured her story is prominently positioned, connecting her personal journey to the broader mission of empowering children worldwide. The updated design balances emotional storytelling with professionalism, reinforcing trust with families, donors, and partners.

Everything looks fabulous. I think this website's going to really touch a lot of people.

Jessica Cox
Founder, Rightfooted Foundation International

Built for Growth and Community Engagement

A Foundation That Can Expand Its Reach

The new site provides a scalable foundation for future program expansion, storytelling, and supporter engagement.

Key improvements include

  • Bolder, mission-forward design
  • Clearer program structure
  • Streamlined dressing hook request process
  • Improved donation and engagement pathways
  • Stronger emotional connection through imagery and layout

The result is a digital presence that reflects the strength of the mission—confident, hopeful, and action-oriented.

For nonprofits seeking to translate purpose into measurable engagement, this project shows how clarity, structure, and stronger calls to action can transform a website into a true growth asset.

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