Blue Collar Electricians Local Search

When you’re in the business of fixing faulty wiring and completing complex electrical installs on a daily basis, local search marketing is not on your mind. You’re focused on getting your job done right so your clients are not at risk of fire, injury, or electrical shock, not on improving your Google search ranking. You may have trouble understanding how adding new content to your site or improving the photos on your Google My Business profile really does anything for your business. But, these small actions over time really do move the needle on your company’s local performance.

blue collar electricians' website on computer

Our Challenge

That’s exactly what Company 119 saw with their campaign for Blue Collar Electricians, a Northeast Ohio electrical services company. When they began working with Company 119, they were a new business with a very limited digital presence. You can’t jump into local search without a clear plan, so Company 119 took a step back to decide where to start.

blue collar electricians' website on tablet, phone, and computer

Company 119 focused their efforts on the Chardon and Akron location first because of Blue Collar Electricians’ desired growth in those areas. They wrote helpful, relevant content around popular topics tailored to residents in Chardon and Akron.

Company 119’s Local Search Campaign for Blue Collar Electricians Included:

New content creation for the site around key services and locations
Site updates to optimize around key services and locations
Improvements to Google My Business and other local search listings

Year Over Year Growth

infographic showing the year over year growth;

February 2020 – February 2021

29% total traffic growth

46% organic search traffic growth

65% increase in contact form submissions

Local Search Marketing for Electricians

Give Your Home Service Business an Edge

For a small home services business, local search is the land of opportunity. Make sure you are doing everything you can to set your business up for local growth and success. We’re here to help when you are ready.

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Blue Collar Electricians Local Search Marketing

Why Local Optimizations Make a Big Difference

Our Challenge

Company 119’s Local Search Campaign for Blue Collar Electricians Included:

Year Over Year Growth

February 2020 – February 2021

Local Search Marketing for Electricians

Give Your Home Service Business an Edge

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