Company 119 created a new, custom-built website for Destination Geauga to fulfill the needs of the tourism office while also highlighting all the county has to offer. The site features large images, instantly providing users with a first-hand look at Geauga County. A user-friendly navigation makes it easy for prospective visitors to locate the main pages on the site that will likely answer their most common questions, including Things to Do, Where to Stay, Places to Go, and Visitor Info.
The new design allows for greater user interaction. The site features a customized login area for Destination Geauga members, including a unique, editable page for each member and an interactive map. Among other features are an enhanced calendar and a Share Your Story/Picture feature, encouraging engagement among users. In addition, visitors can create a customized travel itinerary on the site, or choose from a variety of themed itineraries and driving tours.
Company 119’s redesign of Destination Geauga’s website successfully refined their digital marketing strategy, helping them utilize their website as a tool to reach a targeted demographic and drive their precise tourism marketing efforts on behalf of Geauga County.
