Rad Air Complete Car Care & Tire Centers, like many auto shops around the country, has an urgent need to hire skilled workers, from mechanics to lube and tire technicians. As the skilled worker gap grows and more senior automotive professionals reach retirement, demand for these positions has only continued to grow—and so has the competition among regional automotive shops for good, qualified talent. As they approached their latest recruitment campaign for automotive technicians, Rad Air wanted to cut through the noise and set their unique message apart. What was the best way to do that? Let Andy Fiffick, Rad Air’s founder, talk about the company and the experience of working there in his own words.
Are you ready to take a different approach to reaching skilled automotive workers for your shop? Take a page from Rad Air’s book and talk to us about using video to create dynamic and impactful ad content. Start reaching the mechanics and tire technicians you need, and take your recruitment marketing to the next level with professional digital video production.