WyattWorks Plumbing has been serving the Cleveland area for more than 35 years. They’ve built a strong reputation for their know-how, customer service, and reliability. However, even with a devoted local client base, WyattWorks realized several years ago that they needed to invest in digital marketing for their home service business. Their website wasn’t working on clients’ phones, was very difficult to update, and didn’t align with their new branding.
But, one of their biggest challenges as a family-owned plumbing business was actually showing people that they are a family-owned plumbing business! Without a strong website, photos, and videos to convey their brand, WyattWorks was just another plumbing company—not a close-knit family business run by real people who care about their clients. This is a challenge for many local plumbing businesses: How do you show people that you aren’t part of a big national chain, but that you are a small, locally-owned company that has served the same families for decades?
View Our SolutionFor WyattWorks, digital video was a way to pull back the curtain and reveal the family behind the name, and it became a major component of their new website design by Company 119. Several videos feature Andy Wyatt, the owner, to showcase his expertise in the industry. Other videos were designed to promote recruitment by highlighting Jamal, an employee of 9 years, as the viewer gets a glimpse of his day on the job and hears about some of the benefits of working for WyattWorks.
Local plumbers like WyattWorks know that connecting with area homeowners is essential to bringing in new business. Video is a great way to connect, engage, and deepen trust in your brand. If you’d like to showcase your brand and people through digital video, please reach out.