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FEMC

Innovative Online Packaging

Based in Bedford Heights, Ohio, the Food Equipment Manufacturing Company, known as FEMC, builds unique food packaging and filling machines used by many major companies. It is important for FEMC to have an online presence to match the superior quality of their machinery and what they can offer their clients in the food industry.
A computer monitor displaying a website for FEMC Innovative, featuring industrial equipment and project information.

Our Challenge

FEMC challenged Company 119 to develop a new responsive site redesign, including an updated logo, to impress visitors and outshine their competition. Their existing site was very outdated and was not serving as an effective digital marketing tool for the business.

Company 119 designed a professional, responsive website for FEMC, featuring an enhanced and colorized version of the company’s existing logo. The new site uses big imagery to both grab visitors attention, as well as clearly demonstrate what the company does—for example, a photo of food of dried fruit on a conveyer belt ready to be packaged.

The site uses a simple, user-friendly navigation and clear menus to organize the deep content that exists on the site. Users are also easily directed to the contact information for the company, streamlining the process for a user to connect to the business. The site also incorporates digital elements to improve SEO for the business, including highly relevant, keyword optimized content and clear calls to action.

Company 119’s responsive design of FEMC’s site transformed their digital presence and provided a strong foundation for a focused digital strategy to grow their customer base. FEMC has already seen success from Company 119’s efforts, with increased calls to the business from food manufacturers across the country.

The Result

Company 119 has helped us to peel back the layers and truly understand what it’s going to take to develop a long-term, strategic approach to fully take advantage of the internet as a medium for connecting with customers.
Aaron Dodds
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