The foundation of any commercial roofer’s organic search strategy should be content: Highly informative, well-researched content that will be relevant to your audience of general contractors, property managers, and commercial building owners. Our ongoing content strategy for Warren Roofing® is designed to optimize their existing site content for targeted search terms, such as commercial roof installation, as well as create new content that positions them as the local authority and resource for commercial roofing topics—including the best types of roofing materials for specific applications and solutions for challenging roof installs.
The paid search marketing strategy for Warren Roofing® primarily focuses on two types of campaigns: branded ads and remarketing. Branded ads help to familiarize users with the Warren Roofing® name, reputation, and expertise and position their brand in front of a wider regional audience. Their remarketing campaign uses straightforward messaging—“Still looking for commercial roofing?”—and targets users that have previously visited Warren Roofing’s site or taken a specific action to signal an interest in their services.
Paid and search marketing has opened the door for Warren Roofing® to increase conversions, website traffic, and calls. While they have a very strong reputation in Greater Cleveland for large-scale commercial roof installations that leads to referrals among general contractors, they also have a division that primarily handles commercial roofing maintenance and repair services. Through paid and organic search marketing, they are able to keep a steady stream of new prospective clients discovering those services and contacting Warren Roofing® when they need a leak repair, roof inspection, or seasonal maintenance.
Warren Roofing® discovered how paid and organic search marketing can be a game-changer for commercial roofers. Whether you are an established roofing company or new to the industry, we recommend assessing your digital marketing strategy and making sure you are using all of the tools available to market your roofing business, expand your audience, and keep the phone ringing. As a ppc and SEO agency, Company 119 is positioned to take your roofing business to the next level of growth and success, whether you’re ready to expand regionally or nationally. Let’s work together.
