Perfect Power Wash, a professional power washing company headquartered in Norton, Ohio, partnered with Company 119 at a time when they were planning a major move to enter new national markets. They needed an overarching digital strategy that would connect with customers and demonstrate that, although it serves customers across the country, Perfect Power Wash offers personalized services at a local level. The digital strategy needed to incorporate relevant tools such as paid search advertising, social media marketing, new content creation, and search engine optimization.
Company 119 executed a comprehensive digital strategy for Perfect Power Wash to engage previous customers as well as generate relevant leads online. This approach integrated many digital channels, including email marketing, social media marketing, and pay-per-click advertising. In several years of partnership, Company 119 worked to enhance Perfect Power Wash’s digital presence to drive traffic and sales online.
The technical expertise and website development capabilities of our team proved to be an ideal match for Perfect Power Wash’s needs as they sought to cement their position as the top professional power washing company in the country. In 2016, Company 119 created new digital technology to make it possible for customers to order their power washing services online. The feature was custom designed, developed, and integrated into the site to allow customers to receive a quote, schedule, and pay for their power washing services online from the comfort of their home.
Our search engine optimization team optimized the site to perform in local searches across the country by using a content strategy to distinguish and optimize a selection of targeted locations. We focused on several key cities in the United States and redesigned key page content with compelling copy, imagery, and calls to action. In three months, the average page position for one targeted location improved by 88%. Clicks on the page from search increased exponentially—a total increase of 3000%—from 3 clicks in the first month to 101 clicks 3 months later. This effective organic search growth complemented the ongoing paid search and social campaigns.
Our graphic design specialists also created compelling advertising and social media campaigns that conveyed the grit, resolve, and professionalism of Perfect Power Wash and promoted their services to new groups of prospective customers. Our social media marketing campaigns were recognized at the Lake Communicators APEX Awards.
In the time that we worked together, our holistic digital strategy for Perfect Power Wash drove sales growth, generated a constant stream of quality leads, and helped them tap into new markets across the country. We continue to provide customized, knowledgeable digital marketing services for power washing companies across the country, designed to meet each company’s unique needs.