Pristine Clean

A New Shine for a Trusted Brand

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115 Wilson Mills Rd.
Chardon, OH 44024

Pristine Clean is a power washing company based in Berea, Ohio, that serves residential and commercial clients across Northeast Ohio, including the highly populated Cleveland and Akron areas. With 14 years of experience and counting, Pristine Clean has long been a trusted local home services provider. However, as Pristine Clean’s business grew and demand for their services increased, it quickly became clear that their current website—which offered a limited site theme—simply wasn’t capable of serving their changing business needs.

Pristine Clean website mockup

Our Challenge

Pristine Clean needed a website that was more agile and dynamic, allowing for their team to easily make regular changes to the site. Their new site also needed to position their brand as a trusted leader and voice in the industry, and to bolster their efforts in recruiting and nurturing prospective employees. Company 119 needed to support these goals, as well as incorporate technical and design elements that would resolve their challenges with the current site. The new site needed to be easy for the Pristine Clean team to use, and it also needed to be user-friendly for their prospective clients and candidates.

View Our Solution
Pristine Clean website mockup on different devices

One major element of the website design for Pristine Clean was ensuring that all technical elements were in place for a high-performing site. This included improving site speed and ensuring quick load times. Because Pristine Clean is an image-based business—think before and after photos to illustrate their services—all visual assets needed to load quickly in order to be effective. Only the highest quality images and videos were used to powerfully illustrate the difference that their services make for their clients.

The site is designed to be a resource for their clients. All services are organized in a way that is easy to navigate, and multiple calls to action, such as an on-page form and click-to-call phone number, exist on every page—making it easy for a potential customer to reach out to Pristine Clean at any time. The new site also features a Careers page where prospective new employees can be pointed to begin the application process and submit a completed online application. 

These days, if a home services provider’s website is not mobile-friendly, they are likely losing business. This was a concern for Pristine Clean with their prior site, which did not load or perform well on mobile devices, since much of their traffic comes from mobile users—in the first 9 months of 2021 alone, mobile visits accounted for 61 percent of site traffic. The new site is designed to deliver a positive experience to these users and make it easy for them to convert.

 

The Result

Pristine Clean’s new site elevates its brand’s professionalism and reputation in Northeast Ohio. When prospective clients visit the site, they can immediately connect with the Pristine Clean team, obtain information about their desired services, or access employment opportunity information. The site is the foundation of Pristine Clean’s marketing strategy and will continue to be an asset for their growing business.

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