In such a competitive and limited market, it was essential for Tartan Yachts to focus on engaging with those most likely to purchase a new or pre-owned yacht. Company 119 worked closely with Tartan Yachts to precisely define their ideal prospects and develop a targeted marketing campaign to connect with those individuals.
Company 119’s ongoing work encompasses engaging email campaigns, social media marketing, content development and search engine optimization, as well as promotional campaigns and assistance at national boat shows. As the result of precise keyword targeting and ongoing content optimization, Tartan receives high volumes of meaningful organic search traffic each month. We have also guided the company’s launch of a dedicated powerboat line, Legacy by Tartan, as well as a new catamaran line, Tartan Broadblue.
Company 119’s graphic design for Tartan Yachts’ social media campaign was recognized at the 2015 Lake Communicators APEX Awards with the Gold Award for Social Media Advertising. Through the efforts of Company 119, Tartan Yachts has garnered and nurtured a highly engaged audience on their social channels.
