Are Your Trade Show Leads Turning Into Sales?

Troy Chemical

Taking Chemical Manufacturing Digital

Troy Chemical Industries is a leader in chemical specialty manufacturing for the industrial, metal pretreatment, food processing and pulp and paper markets. Many of Troy Chemical’s existing customers have been with the company for more than 30 years, a testament to their reputation and their expertise.

Our Challenge

Troy Chemical partnered with Company 119 to strengthen their digital presence and gain new leads and prospects online. Because Troy Chemical works in a niche market with a very specific clientele, Company 119 needed to provide a focused strategy for defining Troy Chemical’s ideal partners, reaching the right new customers online, and continuing to engage Troy Chemical’s existing customer base.

Company 119 leads digital strategy for Troy Chemical, utilizing a variety of digital tools – including social media and search engine optimization – to engage new prospects online. Following extensive keyword research, which is continually refined, Company 119 guides content creation for Troy Chemical. Because Troy Chemical places a strong emphasis on the longevity of their customer relationships, Company 119 put a focus on creating in-depth case studies, highlighting some of Troy’s longest partners. We also aim to attract new distributors for Troy Chemical products from across the country.

Troy Chemical relies on Company 119 to apply new and emerging tools and strategies to enhance their digital presence and drive their business growth online. Our work continues to generate new leads from the digital chemical cleaning and pretreatment marketplace.

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