Let’s say you run your company’s social media accounts, keeping them updated with fresh content and interacting with your audience. You may also be hearing a lot of buzz about the importance of search engine optimization (SEO), for your business and wondering if your efforts on social media will help your SEO. The short answer? Yes, a solid social media strategy is key for SEO. Here’s what you need to know about how your social media and SEO strategies can work together to grow your business.
The goal of social media and SEO is to increase your search traffic. Both social media and SEO are designed to attract organic, inbound traffic to your website. When you work to optimize your website for search engines, you are trying to signal to Google and other engines that you have highly relevant, informative content on a certain topic that is worth sharing. You improve your search rankings by earning credible links that point back to your content, as they tell search engines, “Hey, important users are sharing this content. It must be valuable.” What’s another great way to earn credible links? Through people sharing links to your content on social media.
Social media shares can improve your search rankings. Every social media post should be carefully crafted to promote engagement and interaction. Beyond that, a share on Facebook or a retweet on Twitter can also help increase your search rankings. Again, Google and other search engines want to point users to the most authoritative, helpful websites. If people are regularly sharing your content on social media, this signals to Google that you are an authority in your field.
It’s all about content. When it comes down to it, you cannot have a successful social media or SEO strategy without an arsenal of high-quality content. Before you can earn links to your content, you must spend time creating the content to be shared. Our advice is to spend time developing your plan for content before diving too deep into both social media and SEO. If you need to jumpstart content creation for business, think about these questions:
Balancing social media and SEO strategies alongside content development can be a challenge for any business. Need some help to get started or to streamline your current efforts? Call in the professionals at Company 119, a Cleveland digital marketing and website design firm. We’re here to help you successfully navigate the digital space.
