Contractors are some of the busiest people on a jobsite—and off it. They’re up early, juggling bids, coordinating crews, and making calls from the truck. That means most marketing messages go in one ear and out the other—if they’re seen at all.
If you’re a manufacturer or distributor who relies on contractors to spec or install your products, staying top-of-mind is critical. But it doesn’t happen with one email blast or a brochure left behind at a trade show.
Here’s how to stay relevant to the people who spec your product—and keep them coming back.
Contractors don’t need a brand story. They need quick spec sheets, install videos, and easy ways to contact someone who’ll pick up the phone. Create content that fits their day:
Timing is everything. If your product shows up in their inbox or on LinkedIn the week they’re prepping a proposal, you’re in. If not, you’re forgotten.
Use marketing automation to:
Smart timing turns passive interest into active decisions.
The best way to build loyalty? Help contractors win more of their own work. That means giving them tools to use in their proposals—cut sheets, budget calculators, performance data, or even co-branded materials that position your product as the best option.
When you help a contractor land a job, they’re far more likely to spec your product again. That’s marketing to contractors done right.
Contractors don’t have time for fluff. But if you give them the right tools at the right time, they’ll remember you when it matters.
Company 119 builds systems that help manufacturers stay relevant—especially when the bids go out.
