Trade shows used to be a staple in just about every marketing budget for companies around the globe. But with the rise of digital marketing and rising prices and hassles of travel, trade shows would appear to be losing space in the budgets of many companies. Companies are now having success merging the old school trade show with new school digital advertising to make the most out of the opportunities presented by both, and as Exhibition World shows in this article about the trade show industry, there might still be some tread on the tires for the trade show circuit. We discuss on today’s Coffee Cup!
