One of the most common mistakes businesses make in social media is not committing to their social media efforts. Posting sporadically or not responding to customer comments and questions might be worse than not having a social media presence at all. Other mistakes include being too self promotional, complaining about customers, or pointing out mistakes made by competitors. It is always a good idea to have someone else check what you are posting before you share it publicly on your social media page. Always remember to take a positive approach and use appropriate language when posting to social media.
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